BBM Analytics Inc., Market Research Division, specializes in field and tabulation and employs a wide range of research methodologies including: telephone surveys , online surveys , focus group studies, mall intercepts, store exit studies and mailed surveys .
BBM Analytics Inc. has over a decade of experience in conducting quantitative research in Canada, the United States, Europe and Asia. We are supported by all of the resources of a very large parent company, BBM Canada which includes a 250 station call centre operation in three markets, high-end IT security and support systems and access to BBM’s sophisticated research capability.
Our data collection standards are extremely high, reflecting BBM Canada's accountability to the radio and TV industry for their rating and audience data. Similarly, we have the expertise to effectively manage the most complicated sampling algorithms.
BBM Analytics also offers full service market research to our clients. We partner with a team of seasoned research consultants who provide study design, methodology as well as data interpretation recommendations and present results to our clients.
BBM Analytics Inc. has a gold seal standard accreditation from the MRIA and is a member of CASRO.
Data collection is central to our company. Our data collection standards are extremely high, reflecting BBM Canada's accountability to the radio and TV industry for their rating and audience data. We have the capacity, systems and procedures to complete fieldwork in the shortest possible time, with maximum control and fast turn-around of data analysis. Similarly, we have the expertise to effecively manage the most complicated sampling algorithms.
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